Who: Wilco

What: “Star Wars”

Where: Recorded at The Loft

Why: Jeff Tweedy remained unmoved by his lawyers who, due to the heavily protected trademark issues involved with the name “Star Wars”, advised against it’s use as a title for Wilco’s ninth studio album in 20 years. Tweedy countered, “The album has nothing to do with Star Wars. It just makes me feel good. It makes me feel limitless and like there’s still possibilities and still surprise in the world, you know?”. Other folks in the fold probably advised Tweedy against using the old cat painting which hangs in the kitchen of his recording studio as the album’s cover art too, not to mention releasing the album for free to fans through the band’s website. Tweedy ignored them all and in doing so managed to do something not easily done in the heavily calculated marketing savvy “culture of cool” that is popular music these days; he surprised us. That’s rock ‘n’ roll.

When: Released July 16, 2015

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